Industry First For a Gluten-Free Manufacturer
ENGLEWOOD CLIFFS, N.J. (May 2, 2017) – GeeFree, a fast-growing manufacturer of all-natural, frozen, gluten-free puff pastry foods, is really cooking as it launches a broadcast advertising campaign this month. GeeFree is unique in that no other companies in the U.S. produce gluten-free puff pastry dough.
View: 30 television commercial: here
TimeLine Video, a digital and broadcast media production agency produced the creative and Lockard & Wechsler Direct conducted the media buy. The ad was directed by Max Wright and food styled by Marsha Harris. The branded direct response campaign, which will run throughout the month of May, will air on multiple broadcast television stations throughout the NY/NJ/PA tri-state area and is designed to drive consumers to local supermarket partners as well as the ecommerce website.
This will mark the first time a gluten-free company has advertised on broadcast television.
GeeFree’s appetizer line currently features Franks in a Blanket, Spanakopita, Chicken Pot Pie and Cheeseburger Bites. GeeFree Puff Pastry Sheets are designed for the home chef and ideal for creating turnovers, empanadas, pies, potato puffs, brie & raspberry rolls, cigar rolls, and more. GeeFree will be launching a line of microwaveable, gluten-free puff pastry pocket sandwiches next month – Buffalo Style Chicken, Cheese Pizza Pockets, Sausage Egg and Cheese.
GeeFree can be purchased at over 600 locations throughout NY, NJ, PA & FL including Whole Foods, Wegmans, Kings, Shoprite, Price Chopper, Food Town, Key Foods, Richard’s Foodporium, Nutrition Smart Natural Organic Grocery and Rollin’ Oats with more stores to come second quarter 2017.
GeeFree was founded in 2013 by Susan Hougui (American Institute of Baking certified and former food consultant for Fortune 500 food manufacturers during the low carb craze, including Disney Theme Parks) and Steven Leyva (a self-taught pastry chef and master baker, who began his career in his late teens, appearing numerous times on CNBC with his healthy creations). Earlier this year, NJ-based commercial real estate lender and private equity firm, Procida Funding, LLC acquired a 50% interest in the company. GeeFree is headquartered in Englewood Cliffs, NJ and the products are manufactured in Northvale, NJ. GeeFree is certified gluten-free by GFS Laboratories International. www.geefree.com